Sensationalism is a type of editorial bias in mass media in which events and topics in news stories and pieces are overhyped to present biased impressions on events, which may cause a manipulation to the truth of a story. have you found yourself being the victim to this type of advertisement, yes that's correct advertisement, they're looking for your viewership, because the more ratings they have the more monies they were a can.
Then we have what's known as the Yellow-Journalism, you might ask what is yellow journalism? YELLOW-JOURNALISM is basically one news or editorial companies cut corners and just put out no stories just to be putting out a new story without doing any investigative journalism and/or research. Here at SATCOMM, it is not our aim to provide yellow journalism, and/or sensationalism, were not looking for advertisement revenue, and/or visitor-ship, as we stated from the very beginning our aim and our goal is to cause, and/or to bring about conversation, imagination, inspiration and or enlightenment.
So the next time you're watching TV and you hear that catchy jingle from McDonald's, just remember when you go to a McDonald's it is as a direct result of that commercial that you heard in the background whether or not you convince yourself it is not, the advertisers know that it is. Or the next time you see one of those so-called "FEEL-GOOD STORY", please note that that so-called story is advertisement as well.
The Federal Communications Commission (the “FCC” or the “Commission”), the federal agency directed by Congress to regulate broadcasting. It provides a brief overview of the FCC’s regulation of broadcast radio and television licensees, describing how the FCC authorizes broadcast stations, the various rules relating to broadcast programming and operations with which stations must comply, and the essential obligation of licensees that their stations serve their local communities. They also outlines how you can become involved in assessing whether your local stations are complying with the FCC’s rules and meeting these service obligations, and what you can do if you believe that they are not.
In exchange for obtaining a valuable license to operate a broadcast station using the public airwaves, each radio and television licensee is required by law to operate its station in the “public interest, convenience and necessity.” This means that it must air programming that is responsive to the needs and problems of its local community of license. https://www.fcc.gov/media/radio/public-and-broadcasting
Recent Extensions of Control Over Adversiting
Within the last five years there has been a noticeable trend toward more extensive governmental regulation of advertising, reflecting an effort both to raise the plane of business competition and to protect the public against deception. Since 1933, existing laws giving federal and state governments general power to prohibit false and misleading advertising have been supplemented by legislation imposing special controls over the advertising of security issues and alcoholic beverages. Foods, drugs, and cosmetics likewise are to be singled out for special regulation—by the Federal Trade Commission—under the terms of a bill sponsored by Senator Wheeler (D., Mont.) and Representative Lea (D., Calif.), the conference report on which now awaits approval by the Senate. The Wheeler-Lea bill provides also for the strengthening of the F. T. C.'s powers over false and misleading advertising in general.
Increase in F. T. C.'s Powers Under Wheeler-Lea Bill
As originally offered in the Senate in 1936, the Wheeler-Lea bill was designed principally to broaden the Federal Trade Commission's power over false and misleading advertising and to expedite the Commission's procedure. Under the law by which it was established in 1914, the F. T. C. has general authority to prohibit false or misleading advertisements as “unfair methods of competition in commerce.” The Wheeler-Lea bill would extend this grant of power by authorizing the Commission to prevent “unfair or deceptive acts or practices in commerce.” This provision is intended to overcome the effect of a decision handed down by the Supreme Court, in the case of F. T. C. v. Raladam Company, in 1931.
In the Raladam case, the Court refused to uphold a Commission order directing the manufacturer of a preparation known as “Marmola” to cease advertising his product as an “obesity cure” unless the advertisements included the statement that the product should not be used except under medical direction. While agreeing that the Commission's findings warranted the conclusion that the preparation could not safely be used except under medical direction, the Court held that there was no evidence of injury to any competitor and that the advertising did not therefore constitute “an unfair method of competition.”
The language of the Wheeler-Lea bill would enable the Commission to prohibit false or misleading advertising whenever it believed such a prohibition to be in the public interest and would obviate the necessity for proving the existence of competition. Since competition exists in nearly all of the cases in which action is taken by the Commission, the new provision will not greatly extend the F. T. C.'s jurisdiction, but it will serve to expedite proceedings against advertisers.
- The Wheeler-Lea bill contains a number of other provisions designed to strengthen the F. T. C.'s enforcement powers over false advertising. One of these would fix a maximum penalty of $5,000 for each violation of a cease and desist order issued by the Commission. At present, there is no penalty for such a violation until the Commission obtains an enforcement decree in the courts. A second provision would make cease and desist orders final and enforceable 60 days after issuance, if no petition for court review is filed within that time by the advertiser against whom the order is directed. At present, the Commissions' orders are subject to extensions at the discretion of the courts. https://library.cqpress.com/cqresearcher/document.php?id=cqresrre1938030800
- By bringing this information to your attention it is our hope that you will be better informed, and realize that the advertisers understand exactly what images can do to a person, which is why their advertisement usually last 15 to 30 seconds, because they realize the type of impression it leads on your mind. That little jingle that you get to hear all day, why do they have those little jingles in their advertisement? Because they are aware that even if a person is watching a television program, that they usually get up from the television set during commercials, but they leave the volume on, they know that the person is still using one of their other senses and that is hearing, and so they appeal to your hearing sence. That's all advertisement is, a way for them to access your subconscious mind, which in most cases controls your conscious actions.
- So here's an experiment you can do on yourself, make it a point to not listen to a single commercial and/or look at a single commercial for a full month, and then take a look at your accounting for that month and how much money you would have saved as a result of this experiment. This would include on line viewing as well, and the real way to make sure this experiment works, is that you have to, if you do hear a commercial, or see a commercial, you have to write down the name of the product and the company that advertised the commercial and you must purposely and intentionally stay away from that product for the entire month.
- The mind is a very powerful tool, and advertisers know this, which is why psychology is involved. So the next time you see that commercial, or hear that jingle, will you be motivated to go out and spend, spend, spend? They certainly hope so.